lead UI/UX Designer | alty
For the Space Bank mobile app, I led the concept creation phase, starting with a deep understanding of the target audience, their needs, and market trends. I conducted extensive UX research, including competitor analysis and user interviews, to define key features and user flows. Based on these insights, I developed a concept that prioritizes seamless user experience, intuitive navigation, and modern design elements. The concept was then refined through iterative prototyping and user testing to ensure that it met both business goals and user expectations, laying the foundation for the app’s successful design and development.
ultimate mobile banking
solution - UZ
For the Space Bank project in Uzbekistan, I led the design of mobile app platform, focusing on creating a user-friendly experience tailored to the local market. I worked closely with stakeholders to define the brand identity and functionality, ensuring the app met both business goals and user needs. Through extensive UX research and testing, I optimized the user journey, designed intuitive interfaces, and implemented a robust design system. The result was a seamless, modern banking experience that aligned with the latest trends in mobile banking and digital finance.
In the Customer Journey Map phase for the Space Bank mobile app, I meticulously charted the entire user experience, from the first touchpoint to the final goal. I identified key user actions, emotions, pain points, and moments of delight across each stage of the journey. This process provided a clear, visual representation of how users interact with the app, highlighting opportunities for improvement and optimization. By understanding the customer’s perspective, I was able to design a more intuitive and engaging experience, ensuring seamless transitions and addressing potential friction points throughout the app.
ux research & UI/UX Audit
I start the UX research and UI/UX audit phase by analyzing user behavior, business objectives, and current product performance. I conduct usability testing, surveys, and competitor analysis to identify pain points and areas for improvement. This research is crucial for creating a solid concept and guiding the design process. Following the research, I perform a detailed audit of the existing user interface, focusing on accessibility, consistency, and usability. The insights gathered lead to actionable recommendations that optimize the user experience, ensuring the product is intuitive, efficient, and aligned with user needs and business goals.
wireframing and prototyping
I begin each project with comprehensive planning, where I meticulously outline user journeys, use cases, dependencies, and interactions between system modules. I create detailed wireframes and prototypes to validate the app's functionality. The layout and user flow are thoughtfully designed and tested to ensure a seamless user experience before proceeding to the final design and development stages.