Beginning in October 2005, Raiffeisen Bank is part of the Raiffeisen Bank International AG Group, Austria. The Bank offers a wide range of standard and up-to-date banking services used by more than 2.5 million customers.

According to GfK-Ukraine, which specializes in market research, the reputation of Raiffeisen Bank exceeds the market average.

Scope of Work

Research

Define the problem and build better UX

UX Design

Create wireframes on research-based hypothesis

User Testing

Deep interviews with help of interactive prototypes and eye-tracking testing in the end of the process

UI Design

Based on approved UX screens build new user interface

The Task

Create a convenient and understandable website interface for users.

Easy and convenient

An interface that is clear to the user at a glance with a minimum investment of time to learn how to use the website.

Products

Quick access to bank products with user-oriented section names.

Quick connection with the bank

The ability to access the phone number and map of branches from the first visit to the site.

Methodologies

Digging into your niche is essential to get a clear picture of what’s going around - what are the common user behavior patters, how users interact with various similar products, what kind of features and services do they lack and how we can fill in the gap with your new solution. Your unique expertise of a product owner is essential at this stage.

Market And Competition Research

We map out the exact end-user persona portrait - what are their habits, biggest struggles, their unique woes, needs and values and how we can help them solve their problems.

Ideally, our team should survey the future users. As a product owner, you are expected to share the unique insights you’ve already gathered as well.

Target Audience Research

Niche is essential to get a clear picture of what’s going around - what are the common user behavior patters, how users interact with various similar products, what kind of features and services do they lack and how we can fill in the gap with your new solution.

Mood Board

How users interact with various similar products, what kind of features and services do they lack and how we can fill in the gap with your new solution.

Additional Graphics

Testing two versions in parallel. The current version of the product is used versus the new concept.

A/B Testing

Testing hypotheses on the target audience of the bank, with further identification of shortcomings and their correction at the next stages of testing.

Additional Graphics

Explicit study of human gaze behavior using an external service. Allows you to track the accent areas on the website to make sure the UI is designed correctly for the content.

Eye-tracking

Designers design products for users, not for themselves. Therefore, it is important to have an idea of the people who will be using the product. The persona method is one of the tools to help clarify the project, make the design more meaningful and reduce the risk of creating a product that no one wants.

Personas

Итеративное исследование, которое позволяет понять потребности людей и сформулировать находки таким образом, чтобы получить преимущества Теории Работ. Цель JTBD-исследования — понимание потребностей людей, в каких контекстах они появляются и, почему они выбирают те или иные решения для этих потребностей.

Jobs To Be Done

UX

User Testing

Eye-tracking testing

Key Results

Ease of use was doubled based on the results of 3 testing sessions on respondents

x2

It was noticed that in the current version of the site, most of the difficulties for users were on mobile devices, which was corrected by a completely new design.